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Job ID:
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122
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Job Title:
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Global Business Intelligence Manager
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Job Type:
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Hire Type:
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Direct Hire
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Level:
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Managerial
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Recruiters:
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Hannah Woodward,Sophie Taylor
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City:
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Harefield
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Country
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England
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Description:
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To provide all aspects of Business Intelligence activity to selected Norgine brands operating within brand and project teams in a matrix management structure. This will entail;
- Optimising the sales performance and profitability of Norgine brands through the use of market and customer insights / intelligence to generate actionable recommendations based on solid evidence through all stages of the lifecycle
- Inputting to long term strategic planning for pre-launch and post launch products including the generation of forecasts for 5YP purposes
- Developing and delivering global and local market research plans that deliver on business need for the selected brands
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Requirements/Qualifications:
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• A good understanding of how market research can be utilised to directly and indirectly impact sales revenue and profitability
• Good financial understanding, business acumen and an entrepreneurial vision
• Proven track record of delivering reliable and robust market research projects to support business decisions across brands in multiple therapy areas and in each stage of the lifecycle.
• Experience of pre-launch planning and the ability to develop and deliver a pre-launch market research plan to help build the commercial launch platform.
• Delivery of competitor intelligence activity.
• Experience of patient based forecast modelling.
• Ability to design and produce regular and ad hoc reports utilising various data sources and based on KPIs.
• Ability to operate in an international matrix management environment.
• Fluency in a second European language preferred.
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Responsibilities:
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Business Decision Support
Appreciates and understands complex business issues. Designs and implements relevant methodology to generate the necessary evidence base to enable actionable recommendations to be made to resolve them.
Optimise the sales performance and profitability of Norgine brands through the use of market and customer insights / intelligence to generate actionable recommendations.
To develop pre-launch market research plans that will deliver the optimal brand strategy for newly launched brands. Generate post launch performance tracking systems to continually assess KPI’s and proactively make recommendations as to how performance could be enhanced. Operate in a fully integrated way with the Global Brand Manager and Brand Teams to help drive change.
Develop fit for purpose market research plans at a global level and ensure local plans are aligned.
To understand the critical success factors, risks and opportunities for each brand by developing a deep expertise of the therapy area concerned at a global and local level. Utilise these insights to build a market research plan that is fit for purpose and ultimately drives profit growth.
Ensure that local plans are aligned to global plans and co-ordinate market research activity on a brand specific basis globally.
Champion and manage Competitive Intelligence (CI) activities for selected brands
To own and champion CI activities for relevant brands through adherence to the existing CI process. Ensure that competitor activity is tracked closely, horizon scanning documents are regularly updated for each brand, that a risk assessments are completed, brand teams updated and that a defence strategy is in place against any significant threats.
Share best practice and drive positive change and continuous improvement
Collate and aggregate all data on a per brand basis from global and local sources and ensure that best practice learnings are exchanged with all relevant personnel.
Constantly look for improvements in all aspects of what we do in Business Intelligence and make recommendations accordingly, do not accept the status quo.
Provision of regular and ad hoc reporting
Deliver all commercial reports on time, accurately and to the highest quality standards, including regular reports and ad hoc requests. Utilise all available data sources to add insight.
Strategic Planning & Forecasting
Engage with and deliver on the requirements of the five year plan to forecast sales and investments for all relevant brands.
Participate in brand planning, ensuring Business Intelligence input throughout the process such that plans are of a high quality with KPIs in place and market research needs identified.
Provide Business Intelligence support to all functions
Provide data and intelligence to support to all functions to aid their decision making and planning activities. Functions include; BD (New Product Evaluations), R&D, Global Marketing and any other part of the business requiring support. Be pro-active and approach the business with evidence based recommendations to improve business practices without being asked for them.
Epitomise the One Norgine Philosophy and actively work towards delivering Vision 2020
Engage with and epitomise the One Norgine philosophy and actively work towards delivering Vision 2020 by understanding what this means corporately, by function and on an individual basis.
COMPLEXITY
The Global Business Intelligence Manager will operate within a matrix management structure, in cross functional teams (with brands at all stages within the life cycle) and across geographies. This will involve managing numerous stakeholders across the business including senior management in global and local functions. An appreciation of cultural differences and a detailed understanding of the local business environment will be required.
Complex business related issues will need to be understood and actionable solutions delivered through the development and delivery of robust research projects.
The ability to constantly challenge the business, brand strategy and status quo in a positive way to proactively drive continuous improvement in all aspects of business intelligence and brand management will be required
A good understanding of how market research can be utilised to directly and indirectly impact sales revenue and profitability is required. Good financial understanding, business acumen and an entrepreneurial vision are required.
ACCOUNTABILITY
The individual will be accountable for the development and delivery of market research plans globally and locally on time and to budget.
In addition the role is accountable for all business intelligence activities required to support the selected Norgine brands as outlined in this job description.
RELATIONSHIPS:
Key stakeholders will include Global Brand Managers, Cross Functional Brand Teams, Senior managers both globally and locally and local market research managers.
The individual will need to operate in a matrix management environment and across geographies and build strong relationships with all relevant parties.
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