Job Details
Job ID: 110
Job Title: Global Brand Manager
Job Type:
Hire Type: Direct Hire
Level: Managerial
Recruiters: Hannah Woodward,Sophie Taylor
City: Harefield
Country England

Job Description
Description: To provide global brand and life-cycle management for Norgine brands
Requirements/Qualifications: 1. Life sciences degree an advantage
2. Marketing / business qualification an advantage
3. Additional European languages an advantage
4. Solid track record in country product marketing
5. International marketing experience desirable
6. Strong planning, implementation and monitoring skills
7. Strong interpersonal skills with the ability to build productive relationships at all levels
8. Ability to develop strong productive working relationships with local marketing managers / brand managers
9. Ability to work with a wide range of people across functions and countries
10. Good presentation skills
11. Ability to operate independently
Responsibilities: 1. Developing the Global Brand strategy for assigned brand(s) alongside the Director of Global Marketing and Global Commercial Planning and taking responsibility for global brand management throughout the product lifecycle
2. Leading the Global Brand Team delivering the Global Brand strategy and leading key activities / programmes ensuring appropriate input from all RCUs.
3. Preparation and consolidation of global launch / brand plans for selected product(s)
4. Providing appropriate brand support to all relevant markets ensuring the development of effective, productive relationships within and across all RCUs. Ensuring presence within the markets on a regular basis.
5. Establishing Key Performance Indicators for selected brands and setting / monitoring Critical Success Factors on a global basis. Monitoring, evaluation and directing in-market performance for selected brands
6. Provide appropriate marketing input into specific R&D projects and ensure projects develop with the commercial opportunity in mind
7. Building effective productive working relationships with key central functions including regulatory, medical and product development
8. To act and be seen as the product champion within the organisation for the selected brand(s)
9. To provide appropriate input into ongoing projects / programmes within the Global Marketing team
10. To act as an ambassador for Global Marketing throughout the organisation

Behavioural Objectives

1. Act as an ambassador for the brand; take ownership of the brand, be passionate, creative and committed to achieving sales success. Share best practice across affiliates and encourage local brand managers to do the same.
2. Act as an ambassador for Global Marketing; strive to add value for the wider organisation and for affiliates in particular, driving marketing excellence across the organisation
3. Be a collaborative team member; communicate and listen effectively in the Global Marketing team, Global Commercial team, Brand Team, Brand Managers’ Team and Project Teams
4. Be a leader; manage projects and meetings effectively, using authority and influence appropriately and building relationships with stakeholders. Manage commercial activities, with support from functional managers, e.g. PR, market access, market research. Drive non-commercial activities managed by other functions to support brand objectives, e.g. clinical trials / studies, regulatory submissions, M&S liaison

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